Privacy Policy

Back to Application

PRIVACY POLICY

Last Updated and Effective Date: October 7, 2024

Privacy Policy

This Privacy Policydescribes how Performance Food Group, Inc. and its subsidiaries (“we” or “us”) use, disclose, and process consumers’ (“you” and “your”) Personal Information (defined below). Your continued use of our website means that you understand and accept the terms of this Privacy Policy.  We reserve the right to change this Privacy Policy at any time.  If we change our Privacy Policy, we will post an updated version on this website.  Please check back periodically to see if our Privacy Policy has been updated.  Updates to the Privacy Policy will be referenced by the “Last Updated and Effective Date” date shown above. 

1.              Definitions.

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person, household or device. “Personal Information” does not include: (a) publicly available information or lawfully obtained, truthful information that is a matter of public concern; or (b) information that is deidentified or aggregate information.  

“Sensitive Personal Information” means Personal Information that reveals information such as: (a) social security, driver’s license, state identification card, or passport number; (b) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (c) precise geolocation; (d) racial, ethnic, or national origin, citizenship or immigration status, religious or philosophical beliefs, or union membership; (e) the contents of an mail, email, and text messages unless we are the intended recipient of the communication; (f) genetic data ; (g) information about a child; (h) biometric information  for the purpose of uniquely identifying an individual; (i) mental health, physical health and pregnancy; (j) sex life or sexual orientation, including status as a trans or nonbinary individual; and (k) status a crime victim. Sensitive Personal Information that is publicly available is not considered Sensitive Personal Information or Personal Information.

Please note that various jurisdictions may use different terms.  For example, some jurisdictions use the terms “personal data” or “sensitive personal data”.  Moreover, some jurisdictions do not consider some of the Personal Information listed in the Sensitive Personal Information definition above as Sensitive Personal Information. 

2.              Information We Collect, How We Collect it, and Why.

Set forth below are the categories of Personal Information we collect and that have collected in the preceding 12 months, the categories of sources from which the Personal Information was collected and the business or commercial purpose for such collection.  Please note that we may not collect all of the Personal Information referenced below regarding you and we may not use the Personal Information that we collect from you for all of the purposes that are listed. 

Category of Personal Information

What We Collect

Categories of Sources from Which We Collet Personal Information

Purposes for Collection / Use

PERSONAL INFORMATION

Identifiers

Name

Alias

Title

User ID

Email address

Postal address

Phone number

Signature

Driver’s license or state ID card number

IP address

Unique identifier

Directly from you

Cookies, beacons, pixels and related technology*

From our partners

From third-party brokers

 

To fulfill orders and deliver your purchases

To provide you with appropriate marketing information, product recommendations, and other updates

To administer and improve our website and apps, set default options, and provide you with a better shopping experience

To show you relevant ads while you are browsing the internet or using social media

To contact you in order to obtain information about your product preferences and how we can improve our products, services, business, website, and apps

To detect and prevent fraud against you and/or us

To identify and contact potential job candidates for recruitment purposes

To allow you to register as a user of our site

To process and distribute subscriptions our newsletter

To administer contests, promotions, surveys, and other site features

To identify you on our websites and mobile apps as the same user and to have an accurate count of users visiting our platforms

Protected Characteristics

Date of birth

Note:  Age over a certain age (e.g., 40 years old) is considered a protected characteristic in some jurisdictions 

Directly from you

 

To fulfill orders and provide refunds

To detect and prevent fraud against you and/or us

To comply with applicable laws regarding the sale of age-restricted products

Payment Information

Credit card information (token information only)

Debit card information

Directly from you

From our partners

To fulfill orders and provide refunds

To detect and prevent fraud against you and/or us

Commercial Information

Purchase history

Products or services purchased, obtained or considered

Other purchasing or consuming histories or tendencies

Company name and information, including tax ID number

 

Directly from you

Cookies, beacons, pixels and related technology

Our Service Providers**

To fulfill orders and deliver your purchases

To provide you with appropriate marketing information, product recommendations, and other updates

To show you relevant ads while you are browsing the internet or using social media

To contact you to obtain information about your product preferences and how we can improve our products, services, business, website, and apps

To detect and prevent fraud against you and/or us

To improve our website and apps, set default options, and provide you with a better shopping and website experience

If you are a business owner, to allow you to establish a company account on our site

Internet or Other Electronic Network Activity Information

 

Browsing History

Search history

Information regarding your interactions with our website, apps and advertisement

Geolocation data inferred from your IP address

Email communication preferences

Cookies, beacons, pixels and related technology

Our Service Providers

 

To make it easier for you to log into our website and apps

To deliver products to you

To provide you with appropriate marketing information, product recommendations, and other updates

To how you relevant ads while you are browsing the internet or using social media

To administer and improve our website and apps, set default options, and provide you with a better shopping experience

To protect the security of our website and apps

To detect and prevent fraud against you and/or us

Employment Information

Job title

Employment history

Professional credentials

Related Information

From third-party brokers

 

To identify potential job candidates for recruitment purposes

Education Information

Degrees and certification information

From third-party brokers

 

To identify potential job candidates for recruitment purposes

Geolocation Data

Your IP address

Your zip code

Directly from you

Cookies, beacons, pixels and related technology

To make it easier for you to log into our website and apps

To provide you with appropriate products, recommendations, and updates

To show you relevant ads while you are browsing the internet or using social media

To administer and improve our website and apps, set default options, and provide you with a better shopping experience

To protect the security of our website and apps

To detect and prevent fraud against you and/or us

Inferences

Potential interest in our products or services

Directly from you

Cookies, beacons, pixels and related technology

To provide you with appropriate marketing information, product recommendations, and other updates

To show you relevant ads while you are browsing the internet or using social media

SENSITIVE PERSONAL INFORMATION

Sensitive Personal Identifiers

Your driver’s license or state ID card number

Directly from you

Fulfill orders and deliver your purchases

Detect and prevent fraud against you and/or us

Contents of Communications

Messages directed to third parties that you post on our blog

Directly from you

To operate our customer blog for the benefit of all users

* SeeSection 3, below.

** Some jurisdictions refer to service providers as processors or data processors.

  1.               Cookies and Other Technology.

As noted above, we use cookies and other related technologies.  A brief explanation is set forth below.

Our websites may use the following cookies:

If you want to remove existing cookies from your device you can do this using your browser options. If you want to block future cookies being placed on your device you can change your browser settings to do this.  Please bear in mind that deleting and blocking cookies may have an impact on your user experience as parts of the site may no longer work. Unless you have adjusted your browser settings to block cookies, our system may issue cookies as soon as you visit our site or click on a link in a targeted email that we have sent you, even if you have previously deleted our cookies.

Our Sites may also collect information through tracking pixels. A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel or Javascript tag) that is placed on a web page and, in combination with a cookie, allows us to collect information regarding the use of the page of the site that contains the tracking pixel.  We may use tracking pixels to trigger ads on participating websites based on activity tracked from the browser on a device used to visit our Sites. 

Other entities may have access to some of this information. 

By using your website and services you affirmatively agree to the use of cookies and these technologies.

4.              How We Disclose Personal Information to Our Service Providers and Contractors.

We disclose Personal Information to our service providers or contractors, which are entities that use your Personal Information for own purposes only, for the reasons set forth below.  Please note that we may not disclose all of the Personal Information regarding you to service providers or contractors for the purposes set forth below. 

The following chart sets forth the categories of Personal Information we have disclosed to our service providers for a business purpose over the past 12 months.

Categories of Personal Information that We Disclose

Business Purposes for the Disclosure of Personal Information

PERSONAL INFORMATION

 

Identifiers

Auditing of Ad Impression

Security and Fraud Detection

Functionality & Debugging

Short-Term / Transient Use

Services on Our Behalf

Advertising and Marketing Services

Research & Development

Quality Control & Improvement of Products and Services

Protected Characteristics

Services on Our Behalf

Advertising and Marketing Services

Research & Development

Commercial Information

Auditing of Ad Impression

Short-Term / Transient Use

Services on Our Behalf

Advertising and Marketing Services

Research & Development

Quality Control & Improvement of Products and Services

Internet Information

Auditing of Ad Impression

Security and Fraud Detection

Functionality & Debugging

Short-Term / Transient Use

Services on Our Behalf

Advertising and Marketing Services

Research & Development

Quality Control & Improvement of Products and Services

Geolocation Data

Security and Fraud Detection

Functionality & Debugging

Services on Our Behalf

Advertising and Marketing Services

Research & Development

Quality Control & Improvement of Products and Services

Payment Information

Services on Our Behalf

 

AsNecessary:  We may also disclose Personal Information, as necessary: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.  We may also use Personal Information in connection with or during negotiation of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

We only use Sensitive Personal Information for purposes disclosed herein.  We do not use or disclose Sensitive Personal Information for purposes other than those specified herein.

  1.               Personal Information We Sell and/or Share for Targeted Advertising.

We do not “sell” your Personal Information as that term is commonly understood (i.e., selling your Personal Information in exchange for money).  However, we may disclose Personal Information to certain third parties under circumstances that may constitute a sale of that information under some laws.  For example, disclosure of your Personal Information to another party who can use it for its own purposes can be deemed a sale under certain laws.  In addition, some of our technology providers, such as our third-party data analytics partners like Google Analytics or Meta Pixel, may have access to your data for their own benefit, which may be considered a sale under certain state laws. 

We may also share certain Personal Information for purposes of cross-context behavioral advertising (targeted advertising).

The chart below describes the Personal Information we have sold (under this broader definition) or shared (for targeted advertising) in the past 12 months, the categories of third parties to which we have sold or shared the information, and the applicable business purpose.  Please note that we may not disclose all of the Personal Information regarding you to these entities.

Category of Personal Information

Categories of Third Parties

Business Purpose

Identifiers

Our suppliers

Data analytics providers

Third-party advertising partners

Third parties for marketing purposes

To optimize our website, services, and advertising

To show you relevant ads while you are browsing the internet or using social media

To develop insight into and improve the efficiency of our distribution chain

Protected Characteristics

Data analytics providers

Third-party advertising partners

Third parties for marketing purposes

To optimize our website, services, and advertising

To show you relevant ads while you are browsing the internet or using social media

Commercial Information

Data analytics providers

Third-party advertising partners

Third parties for marketing purposes

To optimize our website, services, and advertising

To improve our website and apps, set default options, and provide you with a better shopping and website experience

To show you relevant ads while you are browsing the internet or using social media

To develop insight into and improve the efficiency of our distribution chain

Internet or Other Electronic Network Activity Information

 

Data analytics providers

Third-party advertising partners

Third parties for marketing purposes

To optimize our website, services, and advertising

To improve our website and apps, set default options, and provide you with a better shopping and website experience

To show you relevant ads while you are browsing the internet or using social media

Geolocation Data

Data analytics providers

Third-party advertising partners

Third parties for marketing purposes

To optimizing our website, services, and advertising

To improve our website and apps, set default options, and provide you with a better shopping and website experience

To show you relevant ads while you are browsing the internet or using social media

As noted above, we use various cookies, including third party cookies to collect information for analytics purposes and to place targeted advertisements.

We use third party advertising companies to place ads.  We do this by allowing our advertising and social media partners to place their cookies on a browser of an individual who visits our sites.  The data received by our third party advertising and social media partners allows them to measure the effectiveness of such advertising and to provide advertisements on other websites about our services which are tailored to your interests.  

As noted, we use Google Analytics to ensure website functionality and improve our website and services.  This software may record information such as your IP address, location, age and gender, browser type and language, operating system, access time, duration of visit, pages you view within our website, search terms you enter and other actions you take while visiting us, the pages you view immediately before and after you access the services, how often you use our Services, aggregated usage and performance data, app errors and debugging information.  Google Analytics is owned and controlled by Google LLC.  Data collected by Google is subject to its privacy policy.  To learn how Google uses data related to website analytics, please click here [Link: https://policies.google.com/technologies/partner-sites].  You may opt-out of having your activity on our website made available to Google Analytics by installing the Google Analytics browser add-on, available here [Link: https://tools.google.com/dlpage/gaoptout].

As further noted, we use Meta Pixel.  Meta Pixel is a piece of code on your website that can help us better understand the effectiveness of our advertising and the actions people take on our sites, like visiting a page or adding an item to their cart. We may also be able to see when customers take an action after seeing our ad on Meta platforms, such as Facebook and Instagram, which can help us with retargeting.  

We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age. 

6.              Our Retention Policy

We will retain each category of your Personal Information identified above for an amount of time that is reasonably necessary for us to use the information for the purposes disclosed herein and for any other permitted purposes, including retention of Personal Information pursuant to any applicable contract, law or regulation.  To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.

  1.               Children.

We do not direct our websites or applications to children under thirteen (13) years of age.  We do not knowingly collect information from persons under 13 years of age or provide any Personal Information from such persons to any third party for any reason whatsoever.  We do not allow persons known to be under 13 years of age to receive direct marketing communications from us.  No information should be submitted to our websites or applications by persons under 13 years of age.  When appropriate, we may ask you to indicate your date of birth to verify compliance with the age requirements set forth herein.

  1.               Your Rights

Your Rights if You Are a Resident of California

California residents may exercise certain privacy rights pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2023, and related regulations.  Your right to submit certain requests as a California resident are described below. Please note that these rights are subject to certain exceptions and certain of these rights are subject to verification mechanisms.

Your Rights If You Are a Resident of Any State Other than California

Depending on your state of residency, you may have certain rights related to your Personal Information.  California residents should refer to the “Your Rights if You Are a Resident of California” section above and for a description of California specific rights and Nevada residents should refer to the “Nevada Privacy Notice” below.  

You may submit a request by calling us at 1-800-473-4434 or emailing us at privacyrequests@pfgc.com.  Please note that these rights are subject to certain exceptions and certain of these rights are subject to verification mechanisms. 

(1)            Used in targeted advertising;

(2)            Sold; or

(3)            Used for automated decision making or profiling purposes that may produce legal or similarly significant effects.

Furthermore, if we have actual knowledge that you are 13 years of age and not older than 18 years of age, we will not without your consent process your Personal Information for the purposes of targeted advertising, profiling in furtherance of decisions that produce legal effects or effects of similar significance or selling your Personal Information.

Verification of Consumer Requests

When you make certain requests, to help protect your privacy and maintain security, we will take steps to verify your identity.  Our verification procedure may differ depending on whether you have an account with us or not and the request you are making.  The following generally describes the verification processes we use: 

If there is no reasonable method by which we can verify your identity, we will state so in response to a request to know or delete Personal Information, including an explanation of why we have no reasonable method to verify your identity.

If you use an authorized agent to submit a request to know, delete or correct, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request. We may also require you to do either of the following: (a) verify your own identity directly with us; or (b) directly confirm with us that you provided the authorized agent permission to submit the request.  This requirement does not apply if you have provided the authorized agent with power of attorney pursuant to California Probate Code sections 4121 to 4130.

We will respond to requests to know, requests to delete and / or delete no later than 45 calendar days.  If we cannot verify your request within 45 days, we may deny your request.  If necessary, we may take up to an additional 45 days to respond to your request but in such an event will provide you a notice and an explanation of the reason that we will take more than 45 days to respond to your request.  

Valid requests under “Right of Access” and “Right to Data Portability” will be transmitted securely. If we cannot fulfill your request, we will notify you of that decision and the reasons why within 45 days. At that point if you believe our decision was in error, you may have the right to submit an appeal using the method(s) above.  If the result is the same, you can also seek assistance and/or redress from your state attorney general.

  1.               Nevada Privacy Notice.

Nevada law provides that Nevada residents may opt-out of the “sale” of “covered information” to third parties, including but not limited to name, address, social security number, and online service activity.  Our uses of your personal information are not sales under Nevada law, so no opt-out right applies.

  1.            How to Contact Us.

If you have any questions or concerns about our privacy policies and practices, please feel free to contact us by calling us at 1-800-473-4434, emailing us at privacyrequests@pfgc.com or by mail at Performance Food Group, 12500 West Creek Parkway, Richmond, VA 23238.